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measure joyTHE BRAND, IN FOCUSGet the kit
MEASURE JOY / BRAND SYSTEMVOL. 01 — 2026

A feeling.
Made visible.

A little nostalgic. A little unexpected. Always full of life. Meet the visual world of Measure Joy.

Make it yours

01 / THE MARK

Frame the good stuff.

A viewfinder with a smile. Our symbol is a reminder that the feeling matters as much as the photo.

Measure Joy primary horizontal logoTHE PRIMARY SIGNATURELOWERCASE. ALWAYS.
Measure Joy the joy mark

The joy mark

Four corners. Two eyes. One good feeling.

Download logo
ivorySVGPNG
coralSVGPNG
LET IT BREATHE.

Keep a little space around the mark. Use the original proportions and colors. The SVGs are real vectors; live text versions and fonts are included for easy editing.

Read the guidelines ↗

02 / THE PALETTE

Warm by nature.
Bright by choice.

Start with paper and ink. Add a little coral. Finish with a flash of something unexpected.

Select a swatch to copy its hex code.

03 / THE TYPE

A voice with feeling.

One typeface for the everyday. One for the moments that deserve a little poetry.

SPACE GROTESKTHE EVERYDAY
Good times.
No retakes.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789 & ! ? @ #

Clear, characterful, and happy to take up space. Our go-to for headlines, navigation, and the details.

Download Space Grotesk ↓
INSTRUMENT SERIFTHE FEELING
Life looks
good on you.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789 & ! ? @ #

A little softness. A little nostalgia. Use italic sparingly, in short phrases that make you feel something.

Download Instrument Serif ↓

Both font families are open source under the SIL Open Font License. The complete kit includes font files and their licenses.

04 / OUT IN THE WORLD

Ready for your close-up.

Avatars, share images, and a pair of easy-to-edit social templates. Good energy, wherever you show up.

Measure Joy share image: Little camera. Big feeling.
THE FIRST IMPRESSION

A little joy
in every link.

Our 1200 × 630 share image, ready for your website and link previews.

Download share image ↓

THE GOOD STUFF, ALL TOGETHER

Go make some joy.

Everything you need to carry the feeling forward. A complete kit, or just the piece you need.

01

Complete brand kit

All logos, fonts, icons, social assets, templates and brand notes.

ZIP ↓
02

Brand guidelines

A concise guide to using the identity well.

MD ↓
03

Design tokens

The exact colors and type choices, ready for your next build.

CSS ↓JSON ↓
04

Web & app icons

SVG favicon, 16/32/48 px ICO, Apple touch icon and app icons in the kit.

SVG ↓ICO ↓
05

Font family

Space Grotesk variable. Both families and open licenses are in the kit.

SERIF ↓TTF ↓
06

Asset inventory

File dimensions, sizes and checksums for the complete collection.

JSON ↓